How Marketing and Sales Work Together

If you can work out how marketing and sales can work together, you will have a winning combination.

Sales and marketing are both working towards the same goal: Attaining business and encouraging growth.

But how they do this contrasts considerably.

Sales:

This is a procedure in which the salesperson talks to the customer and leads the consumer towards making a purchase.

The salesperson may have to do this in multiple ways, such as in person, over the phone, or using a digital medium such as email or social media.

This method may be lengthy as it could take place over a period of time. However, it allows the salesperson to learn about the consumer and their needs, which can aid the salesperson in helping them to understand how the product offered can help.

Marketing:

Marketing is the process of getting people interested in your company’s product or service.

This happens through market research, analysis, and understanding your ideal customer’s interests. It is rare for them to deal with the customer.

Marketing methods have evolved over recent years and focus much more on digital technology than the did just 10 years ago.

The marketing department will use a variety of the following tactics to get its message out to an audience:

• Email marketing
• Content marketing
• PPC ads
• Social media marketing (SMM)
• Influencer marketing
• Organic traffic
• Search engine optimization (SEO)

How do you bring sales and marketing together?

Those who are in sales or marketing can see how the relationship between the two teams can seem like it shouldn’t work.

But where salespeople and marketers learn to rely on each other they will do their best work and achieve company goals.

If they become too self-reliant they will leave both process and communication gaps that impair their abilities to achieve mutual goals.

Enabling marketing and sales is an ongoing process, and it begins with these five steps:

Step 1: Select a diverse team.

Begin by dedicating an ‘alignment team” to initiate the collaboration between departments by defining ownership and liability among sales and marketing and entrusting duties to individuals to manage this.

By letting marketing focus on creating content influenced by engagement and revenue impact and encouraging those to give feedback on the product’s performance to advance your content marketing strategy.

Step 2: Set ambitious goals.

Agree on a shared blueprint allowing both parties to be set up for success but comprehending what is at stake.

One way to start this is by setting out your goals and KPIs.

If you can assure that the goals you have chosen are both attainable and challenging, this is when you can put your product to the test and see what your calibration effort can achieve.

Step 3: Communicate regularly and consistently.

Establish regular communication and marketing that documents your progress towards KPIs and provide feedback.

Share statistics from both teams to assess what is performing well, how well consumers engage with different pieces, and what new insights might improve the process.

Step 4: Close content gaps.

Ensure you’re looking at how much particular subject matter is applied and compared it to your original set of goals.

Is content being taken advantage of as was intended, or were both parties able to find new ways to maximise it?

Step 5: Implement a closed-loop improvement process.

This final step will ensure your alignment efforts last long past the first few tires. Closing your team’s communication loop with modern sales technology allows you gain an advantage.

You can receive real-time reactions to content, harness customers’ insights, and use data to drive your most important business decisions.

How marketing can increase sales?

Increasing both sales and revenue is part of the multiple marketing objectives.

Companies often apply this goal to build a customer base, and as time goes on, they produce cash flow and a turn over of merchandise near the end of a quarter. Many marketing techniques work well in driving sales.

Product diversification

Marketing and product research are marketing elements aimed at increasing your offering’s desirability for the target market. This includes the development of “new and improved” products.

Market diversification

Another route to expand your product is to modify one’s target audience. This means engaging new customers with an existing product. Companies with successful high-end goods may offer a lower-to-mid-range option allowing for economical buys to attract a new market.

Sales Promotions

Companies often use sales promotions to drive sales; this is often at the expense of short-term profit. This includes a multitude of price-driven promotional offers to attract budget wary customers. This can be through coupons, percent off discount, rebates, giveaways, and buy-one-get-one-free offers.

Advertising

Through broadcast, print, and digital media, traditional advertising is typically used to implement long-term marketing communication objectives. However, effective messaged typically increase sales revenue gradually over time.

Assurances

When customers and businesses buy products and services, they assume risks. One way to reduce the risk and increasing buying activity is to offer assurances about the customers’ experience. Product or service guarantees and warranties are two common assurances offered by manufacturers and resellers.

What skills are needed For sales and marketing?

Get to grips with SEO

This is a digital age. You are the connection between your company/product and the customer. Meaning it is critical to understand the digital world.

In other words, how you market your brand online may affect one’s quota. It is important that you teach yourself or take a course to realise your products full potential online.

Find out whats trending

Ensure that you’re in touch with current trends, both within your market and in the marketing world at large.

Knowing how best to reach and engage one’s client is just as important as keeping the product itself up to date.

Be data-driven

Customer needs are often evaluated through data research. As a liaison between customer and product, you need to know how to interpret and analyse such data.

Network in person.

While it’s important to take advantage of digital platforms, in-person communication skills will be vital in building one’s career.

It is important to have a personal interaction with your clients and colleagues to build rapport.

Become a specialist

Marketing and sales roles require specialist knowledge.

It is important that you are knowledgeable about a particular product/industry, allowing you to show-case your potential employer that you are more than able to sell their product.

Be quick On the update

Demonstrating a willingness to learn and show your employer that you’re able to quickly retain critical information so that you have the understanding to market and sell your product to clients with confidence.

Grab attention

Be engaging, entertaining, and informative in multiple forms of media. Your writing should be catchy yet still to the point.

Even offline, any sales or marketing role requires strong delivery skills.

Be organised

Good time management and organisational skills are essential.

It is important to assess your performance based on the results.

---

Understanding how marketing and sales work together can help your business succeed.

In today’s marketplace business owners need to be aware of the marketing opportunities available to promote their brand.

Read more about learning marketing as a business owner.